iQOS and Glo already have competition in heated tobacco: Pulze arrived in Portugal with a low-cost machine (video)
Pulze is the new brand of heated tobacco systems in Portugal. The machine costs nineteen euros, is similar to Lil Solid 2.0 and can be used with five "flavors" of sticks. Tobacco (Philip Morris International) and BAT (represented in Portugal by INTG) have a new competitor in the heated tobacco market: Pulze, created by The British Imperial Tobacco. This machine, in a single block, is similar to Lil Solid 2.0, a system recently released under the brand IQOS: it is carried by USB, allows to consume twenty sticks of tobacco with only one charge and has a spike that heats the stick up to 240 degrees. The Pulze costs nineteen euros and comes in two colors: copper and silver; in the box come the a...
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Industry
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Portugal Western Europe
- Portuguese
- Heated Tobacco