Smart History

Philip Morris International invests $14 billion in research, celebrates 10 years of smoke-free products

Philip Morris International (PMI) celebrates a decade of transforming its business model with the release of its sixth Annual Integrated Report. The document highlights progress in its purpose of making cigarettes obsolete through its smoke-free alternatives and shows progress in its sustainability, diversity and inclusion programs. Receive all the news from Acústica on your WhatsApp by tapping here! In six markets where the company operates, more than 75% of net revenues are generated from smoke-free products – in 2023, there were three markets. PMI closed 2024 with its smoke-free products available for sale in 95 markets. The company estimates that 38.6 million adults worldwide use smokele... [Read more]

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