Philip Morris Egypt has launched IQOS ILUMA i, the latest addition to the company's smoke-free products, reflecting its ongoing commitment to scientific innovation. The device, which is the latest generation of IQOS, aims to offer more effective alternatives for adult smokers who may want to give up traditional cigarettes without giving up their experience. The company's vision for a smoke-free future The launch of IQOS ILUMA i is part of the company's vision to foster a smoke-free future through the use of advanced technology. Ali Nafzat Karman, General Manager of the company, said: "We rely on science, leading brands, and our commercial capabilities to offer better alternatives to consumer... [Read more]