Pointful Korea, the cigarette brand owned by International Korea Tobacco (IKT), has underlined its bold growth ambitions in travel retail by becoming a Diamond Sponsor of the upcoming MEADFA Conference in Bahrain on 27-29 November. The independent Korean company was founded in 1998 and is led by 100% Owner and President Dae-Yoon Kang. Pointful is already listed in selected airport and seaport travel retail locations in South Korea. Its mission is to become a major player in the cigarettes category globally. IKT believes that travel retail can play a key role in accelerating that ambition. “It was not easy to enter the cigarette market due to competition from the existing large tobacco compan... [Read more]