Philip Morris debuts Iqos Iluma i series in Korea
Philip Morris Korea, the Korean branch of US tobacco giant Philip Morris International, announced Wednesday the launch of the "Iqos Iluma i" series, its latest flagship heated tobacco product expected to advance the company’s vision of a smoke-free future. With this new two-model lineup, the company aims to strengthen its presence in Korea’s competitive tobacco market and expand its range of smoke-free alternatives, eight years after introducing its first Iqos product in the country in 2017. "Iqos, the global leader in heated tobacco devices, has been chosen by over 36 million adult consumers in 92 countries worldwide, including Korea, encouraging them to switch from conventional cigarettes,...
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South Korea
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