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Set up a three-year valuation of 38 billion U.S. dollars, e-cigarette company "juul" is how to do marketing?

Editor's note: This article is compiled from the American media "Vox". Not long ago, Juul, a Silicon Valley startup, boarded a domestic social media search for news of a "1.3 million-dollar per capita year-end award." According to public reports, Juul was originally an e-cigarette launched in 2015 by PAX Labs, an American e-cigarette company, which was separated as an independent company in July 2017 after the success of the product. In December 2018, Marlboro parent company Altria announced the acquisition of a 35% per cent stake in Juul, which valued $38 billion. In fact, Juul accounts for nearly 3/4 of the U.S. e-cigarette market, and while repeatedly declaring that the target users are a... [Read more]

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