Philip Morris Japan held a "limited quantity model presentation" of the "IQOS ILUMA i" series of heated cigarettes online on the 5th and unveiled the "IQOS ILUMA i Ceretti Model". The "Ceretti Model" is a collaboration model with the Italian design house "SELETTI" and will be released in Japan on the 6th. "Outstanding individuality, shining sense." Based on the concept, it features an original and innovative design based on black and gold. The price is 7,980 yen, with the same PRIME priced at 10,980 yen and the ONE priced at 3,980 yen (all tax included). In addition to IQOS stores and official shops nationwide, it will also be released at convenience stores on the 19th. Daniel Sevsic, the co... [Read more]