Vape Companies Are Turning to TikTok to Advertise
TikTok is helping vape companies get around the FDA’s rules against advertising to anyone under the age of 21. Over the past year, several videos have appeared on the app discreetly marketing disposable vapes like Puff Bars. The videos do not only show people vaping, but also explicitly mention how to order them, even saying that the packages can be sent discreetly without any proof of age required. The videos do not only come from companies’ official accounts, but by individual sellers and users with hashtags like #puffbars, #juul, #puffbarplus and even #puffbardealer. The videos are not obscure or hard to find either, as only one hashtag belonging to Juul has racked up around 624 million v...
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Advertising
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Global / Non-Specific
- English
- E-Cigarettes