Philip Morris launches REC, IQOS and Lil recycling project/ 500 thousand devices recycled at 80% by the end of the year Philip Morris presents "REC", the recycling project for IQOS and Lil devices: estimates predict 500 thousand tobacco heaters recycled at 80% of raw materials by 2024 It's called "REC – Recycling for circular economy", the new project launched by Philip Morris Italia, dedicated to its IQOS devices, a heated tobacco product that boasts over two million users, and the Lil tobacco heater. The new challenge was presented today in the presence of the Minister of the Environment and Energy Security, Gilberto Pichetto Fratin. The giant's goal is to achieve high standards in terms ... [Read more]