JT Announces New Heated Cigarette Device and New Brand of Tobacco Sticks On the 27th, JT held an RRP business strategy and new product launch event in Tokyo, where it unveiled the new device "Plume Aura" of the heated tobacco brand "Ploom" and the new brand "evo" of the heated tobacco stick. "Plume Aura" is equipped with "SMART HEATFLOW" that extracts all the flavor components of tobacco leaves. It can be used for up to 6 minutes and can be smoked an unlimited number of times. There are four modes that allow you to choose the strength of the sucking response and the length of use, so you can enjoy your favorite dose. In a survey of 487 smokers conducted by JT between January and March this y... [Read more]