On January 29, Overlord announced the results of its "Heated Tobacco Market Share Survey." The survey was conducted online from January 7 to 14 among 11,405 smokers in their 20s to 60s. When asked about the type of cigarettes they currently use, "cigarettes" accounted for the largest number of 58.39%, followed by "heated tobacco" at 39.29%. The share of heated tobacco use increased by about 3% from FY2024, reaching nearly 40%. By age group, 57.19% of respondents were in their 20s who used heated tobacco the most. Among them, women in their 20s accounted for 60.99%, which exceeded 60%. In addition, more than half (51.13%) of people in their 30s use heated tobacco, and it was found that the ol... [Read more]