Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars or nightclubs — has long been a tobacco industry strategy. Tobacco industry documents show that companies have used this type of marketing for decades to encourage young adults to experiment with tobacco and increase consumption by infiltrating their social activities and normalizing tobacco use. Tobacco companies have invested millions annually in experiential marketing, spending almost $122 million on cigarette and smokeless tobacco experiential marketing in 2016. While it is not the tobacco industry’s biggest marketing spending categ... [Read more]