Young people in Fife will soon be encouraged to quit smoking, or be put off starting, thanks to a range of inspiring interactive ideas created by college students. Fife College and the Fife Health and Social Care Partnership teamed up on a project to explore new ways of reaching 16 to 24-year-olds with their tobacco awareness message. As part of their course, BA visual communication and digital publishing students were challenged to run their own agencies, taking live briefs from clients. Student agency MERGE created Myke — an interactive infographic to promote health benefits of not smoking. Agency ERNEL used a Star Wars style video game that involved shooting cigarettes at a mouth and watc... [Read more]