Steve McGeough to Lead Übbs Nicotine pouch manufacturer Übbs has appointed Steve McGeough as general manager. Previously head of retail at British American Tobacco, Steve brings considerable experience from within the nicotine space. During his time at BAT, McGeough transformed the retail and direct-to-consumer experience, boosting sales by 20 percent. In addition, McGeough led the launch of BAT’s Vuse and Velo brands across the U.K., underpinned by a global offline subscription proposition. Prior to BAT, McGeough was retail director for Tesco Mobile where he helped to achieve double-digit revenue growth and enhance customer satisfaction. As general manager for Übbs, Steve will drive distrib... [Read more]