The Mysterious Billionaire Behind the World’s Most Popular Vapes Geekvape, Lost Mary, Elf Bar and other top disposable brands all trace back to one man in Shenzhen. In the mid-aughts, when vaping was an obscure subculture and products weren’t widely available, its few aficionados would congregate online to swap information. On e-cigarette-forum.com, many posters were former smokers who’d discovered vaping as a way to kick “analogs,” as they called traditional cigarettes. The mood was collegial. People discussed equipment and showed off their modifications to the bulky open-tank-style vapes that dominated the marketplace. Some posted tasting notes on e-juice, the concentrated nicotine liquid ... [Read more]