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IQOS Together X, a participatory brand engagement platform that promotes understanding of heat-not-burn tobacco among smokers aged 20 and over with the aim of realizing a smoke-free society, will be launched on Wednesday, May 28, 2025.

Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Shelley Goh, hereinafter referred to as "PMJ") is pleased to announce that it has launched IQOS Together X, a participatory brand engagement platform for smokers aged 20 and over that allows anyone to participate without the need to visit a store or purchase a product. The 2025 campaign will be launched from May 28, 2025 (Wednesday). This is the second year that "IQOS Together X" has been held, following last year's event. PMJ will continue to strive to provide products and services that satisfy smokers over the age of 20 with the aim of realizing a smoke-free society. IQOS Together X website (opens at 10:00 a.m. on May 28... [Read more]

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