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E-cigarette brands and social media influencers on Instagram: a social network analysis

Vassey, Julia and Valente, Tom and Barker, Joshua and Stanton, Cassandra and Li, Dongmei and Laestadius, Linnea and Cruz, Tess Boley and Unger, Jennifer B (2023) E-cigarette brands and social media influencers on Instagram: a social network analysis. Tobacco Control, 32, (e2), e184 - e191. https://doi.org/10.1136/tobaccocontrol-2021-057053. External website: https://tobaccocontrol.bmj.com/content/32/e2/e184 BACKGROUND Exposure to visual posts featuring e-cigarette products on social media is associated with increased e-cigarette use among US adolescents. Instagram is the largest source of e-cigarette social media marketing, where influencers-for example, bloggers, brand ambassadors-post prom... [Read more]

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