Taste profile Heated tobacco, sometimes called heat-not-burn, is a type of nicotine product that warms real tobacco leaves without burning them to release an inhalable aerosol. The products are growing in popularity because the lower temperature means fewer combustion-related chemicals – and the taste profile is said to be closer to a cigarette compared with the taste profile of vapes. John Rennie, director of commercial operations for the UK and Ireland at manufacturer Philip Morris, which makes the IQOS device, says: “Heated tobacco in the UK remains a small but expanding segment, driven by product innovations, flavour choices and shifts in retail strategy amid the cost-of-living squeeze. ... [Read more]