A Marlboro cigarette burns as it sits on a pack of Marlboro cigarettes in this Jan. 31, 2007 file photo in Trenton, N.J. (AP Photo/Mel Evans, file) (CNN Money) -- The maker of Marlboro cigarettes in the U.K. wants to give up smoking in the new year. Philip Morris International on Tuesday launched a new advertising campaign that encourages smokers to kick the habit. The ads ran in British newspapers with the tagline: "Our New Year's Resolution: we're trying to give up cigarettes." The ads are the latest step in the company's efforts to develop "smoke-free alternatives." "Providing less harmful alternatives to smokers who would otherwise not quit is a common-sense approach to public health, em... [Read more]