From Japan Tobacco Industry (JT), two new flavors "Evo Tropical Berry Crystal" and "Evo Tropical Banana Crystal" have appeared in the tobacco stick brand "EVO" exclusively for the heated tobacco "Ploom". It will be released sequentially at convenience stores and tobacco stores nationwide from August 1st. The price is 550 yen. In addition, more than 30% of heated tobacco users choose "fruit flavor". Data from January 2023 to May 25 shows that the category share of fruit flavors in the HTS (Heated Tobacco Sticks) segment increased by 8.2 percentage points, from about 25% to 34.1%. In addition, while the standard "berry flavor" accounts for a high composition, it is expanding its support for a ... [Read more]