JT became the first heat-not-burn cigarette device to receive the Good Design Award at the 2024 Good Design Award sponsored by the Japan Institute of Design Promotion. "Plume X Advanced" is a device developed and designed with the idea of "allowing customers to enjoy their drink to the fullest." This time, the simple design that pays attention to detail for the "best clothes" and the user-centered design philosophy that underlies the design were highly evaluated, and the award was awarded. Commenting on the reason for the award, the judges said, "Although the heat-not-burn market is expanding, there are also social issues. We evaluated the company's development stance in the face of social h... [Read more]