The first ever device for heat-not-burn cigarettes! "Plume X Advanced" wins "2024 Good Design Award" Tokyo Walker (Nationwide Edition) JT's heat-not-burn device "Ploom X ADVANCED" has won the "2024 Good Design Award" sponsored by Japan Design Promotion Agency. This is the first heat-not-burn device in history. "Ploom X ADVANCED" equipped with JT's proprietary heating technology "Ploom X ADVANCED" is a "Ploom" brand heat-not-burn device equipped with JT's proprietary heating technology "POWER HEATFLOW". By improving the maximum heating temperature to about 320 degrees Celsius, you can enjoy the original flavor of tobacco leaves from beginning to end by precisely controlling the temperature an... [Read more]