There are places that go beyond a simple point on the map and become moods. Ibiza is one of those places. And that is exactly what 'IBÍZATE' seeks to capture, the new campaign of Ploom -JTI's heated tobacco brand-, presented at an event that took place yesterday at the Club Financiero Génova in Madrid. Actors, actresses, musicians, journalists, content creators, celebrities and other friends of the brand paraded on the exclusive Madrid rooftop. All this in an atmosphere that distilled the essence of the island: white linen, minimalist aesthetics and a very chill musical background that was provided by the Australian electronic music duo Nervo. The person in charge of welcoming was none other... [Read more]