In this context, Japan International Tobacco Company (JTI) announced the modernization of the prices of "Gold Coast" cigarettes, which greatly affected the local market, this research examines the impact of these additional increases on prices and their consequences on consumers and the tobacco industry in general. Gold Coast cigarette prices The Japanese company Gold Coast announced the prices of its popular cigarettes, as the price of Cleopatra cigarettes rose from 38 to 42 pounds, by 4 pounds, and the prices of Gold Coast cigarettes also increased, as the consumer price reached 42 pounds, and the prices reached 12% as part of the application of the provisions of the value-added tax and it... [Read more]