Albeit using a heating technology, IQOS VEEV is different to the regular IQOS in that it does not heat tobacco, but e-liquid. VEEV is the pre-filled, pre-sealed pod containing e-liquid which comes with a metallic mesh and tiny holes that heat the liquid up. Besides containing pharmaceutical-grade nicotine, the e-liquid in the VEEV also contains food-grade flavourings. One of PMI’s main successful markets is Japan, where driven by IQOS, the overall heated tobacco category continues to grow. “Our ambition is that all those adults who would otherwise continue smoking cigarettes around the world switch to better alternatives based on science,” said PMI’s incoming Polish CEO Jacek Olczak. “Adult ... [Read more]