When starting the studies of Business Administration and Management, one of the questions that are taught in the first year is that of its objectives, and the differences between what its purpose is, what its goals are, how the objectives themselves are designed, how the budgets are prepared, etc., are analyzed, but in the end it seems clear that what any company is looking for, as a legal person, and in this they manifest themselves as natural persons, it is not to lose sight of the fact that the main thing is to achieve survival. In the case of the powerful tobacco industry, it was forced to look for new markets in emerging countries and in China, where the legal obstacles to the trade of... [Read more]