Philip Morris Japan Releases Sentia's First Regular Flavor Brand in Japan Philip Morris Japan (PMJ) will pre-launch the first new flavored regular brand "Sentia Smooth Violet" from the heated tobacco "IQOS Irma Eye" and the tobacco stick "Sentia" dedicated to IQOS Irma on March 3 in Japan. As advertised as "light regular with a dark berry scent", it is a product characterized by a taste that allows you to enjoy the harmony of the taste of regular and the mellow aroma of berries. Daniel Sevsik, Marketing Director at PMJ Boatfolio, said: "In the heated tobacco market, the share of the menthol and flavored menthol categories is growing significantly, while the demand for regular products remain... [Read more]