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Philip Morris Japan Launches TEREA Shine Pearl Tobacco Sticks

Philip Morris Japan has announced the launch of its new tobacco stick, TEREA Shine Pearl, designed specifically for the IQOS ILUMA i and IQOS ILUMA series. Set to hit the market on April 15, 2025, this innovative product will be available at the IQOS online store and in four IQOS stores across Japan, as well as in select IQOS shops such as Yamada Denki and Bic Camera. Starting April 28, 2025, TEREA Shine Pearl will also be sold at various tobacco retailers nationwide, including convenience stores. The price for a pack of 20 sticks is set at 580 yen, inclusive of tax. TEREA Shine Pearl is categorized under capsule-filled menthol flavors, promising a refreshing experience. The product is conce... [Read more]

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