IQOS, lil vie to lead HNB tobacco market
A customer buys KT&G's lil Plus heat-not-burn tobacco product at a GS25 convenience store in Seoul, Wednesday. / Courtesy of KT&G Tobacco makers launch new HNB devices despite lingering disputeBy Park Jae-hyukA fierce competition will likely take place in the nation's heat-not-burn (HNB) tobacco market next month.Tobacco companies in Korea are also expected to exert every effort in the upcoming month in lobbying against graphic warnings that will be required on packages of heated tobacco products beginning in December.Last Wednesday's events heralded the expectations will come true.Philip Morris Korea held a press conference that day to mark the first anniversary of the launch of its IQOS to...
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Industry
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South Korea
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- Heated Tobacco