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Sales of "KOOL" for glo discontinued, integrated into the "neo" brand

News KOOL for glo discontinued, merged into neo brand February 26, 2024 6:05 PM British American Tobacco Japan will integrate its brand of glo tobacco sticks, KOOL x neo, into the neo brand. The two KOOL x neo brands will be discontinued from March 25 as soon as they are out of stock. The brands provided by each of the two brands will be integrated into the NEO brand, creating a simple and easy-to-understand brand portfolio of all seven brands. The compatible device is the GLO Hyper series, which is a thick stick type. Of the KOOL x neo brand brands, "Max Menthol" and "Fresh Menthol" were renewed and released as neo brands on February 12. The two brands that will be discontinued sequentially... [Read more]

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