Adolescent Exposure to E-Cigarette TV Ads Increases Likelihood of Future Use
Newswise — RESEARCH TRIANGLE PARK, NC— Adolescents who are exposed to e-cigarette TV advertising are more likely to try e-cigarettes in the future, according to a groundbreaking experiment from researchers at RTI International. Although advertising and adolescent use of e-cigarettes have simultaneously increased in recent years, this is the first study to demonstrate a direct link between adolescents' exposure to advertising and their likelihood of future use. "Nicotine is highly addictive, and many questions remain about the safety of e-cigarettes. Adolescents in the United States are routinely exposed to e-cigarette advertisements that feature celebrities who tout e-cigarettes as a smarte...
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Advertising
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United States North America
- English
- E-Cigarettes