On March 13, Philip Morris Japan announced the "IQOS ILUMA i" series as a new model of its heat-not-burn device "IQOS". The lineup and price are 9,980 yen for the "IQOS Irma i Prime", 6,980 yen for the "IQOS Irma i", and 3,980 yen for the "IQOS Irma i One". From March 13th, it will be available at the IQOS online store, the official IQOS LINE account, seven IQOS stores nationwide (Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka), some Yamada Denki and Bic Camera stores, and some Don Quijote affiliated stores. It will be released sequentially at some duty-free shops in airports from March 14, and at major convenience stores and tobacco stores nationwide from April 16. Ther... [Read more]