Featuring a vivid crest package design New PMJ limited quantity products released Philip Morris Japan announced 16 brands of "KIWAMI Edition" in Tokyo on the 3rd. A new product from the flagship brand "TEREA" of exclusive tobacco sticks for the "IQOS ILUMA series" and "i-series". In line with the milestone of gaining a market share of about 23% in the major domestic tobacco market and becoming the leading brand in sales, it was newly released on the same day at online stores. The package is designed with the crest and TEREA logo drawn by Mr. Hatoba Joryu and his son Hatoba Yoho, the third generation of the crested glue shop "Kyogen", which combines digital technology with the family crest. T... [Read more]