On the 15th, Philip Morris Japan will release the IQOS ILUMA i Minera Model (3 types in total), a limited-quantity product of the IQOS ILUMA i series of heat-not-burn cigarettes, at tobacco dealers nationwide, including convenience stores. The product is on pre-sale in Japan at four IQOS stores nationwide and the official shop from March 26. The price is the same as the current model: 6,980 yen for the "ILUMA i," 9,980 yen for the "PRIME," and 3,980 yen for the "ONE" (all including tax). The IQOS ILUMA i Minera model features a premium design, with a focus on a simple and elegant warm gold color inspired by harmony with nature. Daniel Sevesic, the company's portfolio marketing director, expr... [Read more]