British American Tobacco Japan has launched the fourth-phase brand promotion campaign “Live Life in Color” for its heated tobacco device glo™, introducing a series of limited-edition products and innovative flavors. The company announced that it will release the limited color “glo Hyper Pro Aurora” of the heated tobacco device “glo™ HYPER pro” in a limited amount through its official website starting from May 26th. This product is inspired by the Northern Lights and is designed to combine the variable Angle colors and metallic texture, aiming to correspond to the seasonal theme of the transition from spring to summer. The product is only available for sale through official online channels. T... [Read more]