Smart History

How Juul Created a Teen Vaping Epidemic

Throughout the summer of 2019, as congressional staffers plowed through 55,000 documents Juul Labs had previously never made public, a picture emerged of a carefully planned effort to expose American kids to one of the world’s most addictive substances. The documents revealed a perfect storm of stealth marketing, sleek design and high nicotine doses that Juul Labs seemingly engineered to slip under adults’ radar, buying time to addict kids to the company’s vaping products. “I am extremely concerned about reports that Juul use is sending kids across the country into rehab, some as young as 15,” Rep. Raja Krishnamoorthi, chairman of the U.S. House Subcommittee on Economic and Consumer Policy, ... [Read more]

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