Reading Time: 6minutes A device to consume regular cigarettes without setting them on fire For a long time, smokers had it easy. Buy a pack, crack it open and spark up. Super easy. Along came e-cigarettes and suddenly, things became more complicated. “e-juice”, “mod”, “atomizer” and host of other terms added to the confusion. Many did make the jump from combustible tobacco to vaping, and many still do. Yet there are vast swathes of smokers that would like another option. Enter heat-not-burn. Popularised by PMI with the iQOS, it offered another option to smokers looking to make a change but wanted to keep certain aspects of their habit. Yet, there is still another option that hasn’t been full... [Read more]