BAT Launches Glo in Ukraine
Glo is a battery operated smokeless alternative to combustible cigarettes and works by heating sticks containing tobacco leaves. These refills which look like short cigarettes, must be inserted into the device and are heated up once it is switched on. Glo is marketed as simpler and more practical to use than iQOS. It consists of just one device that can power more than twenty sticks with a full charge. BAT’s competitor, Phillip Morris International (PMI) launched its own HnB device iQOS in Ukraine back in 2016, and according to an article on The Stopru, it gained popularity as a smoking cessation tool. Glo is marketed as simpler and more practical to use than iQOS. Rather than consisting of ...
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Ukraine Eastern Europe
- English
- Heated Tobacco