Now in its fifth year, the consolidated report serves as a milestone in Philip Morris' journey to achieve its vision of a smoke-free future. According to the report, Philip Morris' non-combustion products, led by IQOS, are showing steady growth and accelerating the realization of its vision. As of last year, the number of users of Philip Morris non-combustion products worldwide exceeded 33 million. Among them, about 28.6 million IQOS users were users, an increase of about 15% compared to 24.9 million the previous year. The number of countries that account for more than 50% of annual net sales of non-combustible products has also increased from 17 to 25. Since 2008, the cumulative investment ... [Read more]