The e-cigarette brand “Vuse” under the Korean subsidiary of British American Tobacco (BAT) won the 2025 Korean Consumer Evaluation of the best e-cigarette brand award, and the brand sold 1 million units within six months of its launch in South Korea, becoming the first brand in the Korean e-cigarette market. Previously, “VUSE” launched its slender version of the product “VUSE Go Slim 2ml” and the large-capacity version of the product “Vuse Box” have been launched. [Read more]