5/27/2025 Aiming to realize a "smoke-free society" Promoting understanding of heat-not-burn tobacco among smokers over the age of 20 Participatory brand engagement platform "IQOS Together X" Rolling out from May 28, 2025 (Wednesday) Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Sherry Goh, hereinafter referred to as "PMJ") is a "smoke-free society" As part of our efforts to achieve this goal, we will launch the 2025 campaign for IQOS Together X, IQOS' participatory brand engagement platform, which is open to smokers over the age of 20 without the need to visit a store or purchase a product, starting Wednesday, May 28, 2025. This is the second year that "IQOS Together ... [Read more]