Philip Morris has systems that heat tobacco, including IQOS and TEEPS. The first is already marketed in the Mexican market, where the debate on alternatives for smokers has generated disagreements between users and the regulations imposed by the Executive. In its 2023 financial report, the company highlighted that IQOS surpassed Marlboro in net revenue, consolidating itself as the leading premium nicotine brand less than 10 years after its launch. "This confirms its position," Jacek Olczak, the CEO of Philip Morris International, said in the document. What is happening in Mexico with tobacco alternatives? In Mexico, the sale of IQOS devices is allowed. This system heats tobacco to just under... [Read more]