Esse is one of the cigarette brands that are quite popular among young people. Even since 2016, Esse cigarettes began to be consumed by kretek lovers. From 2001 to July 2016 Esse cigarettes achieved a total sales of 202 billion and made overseas as many as 43 million cigarettes. In the midst of competition for cigarette products with a variety of flavors, what makes Esse so popular with kretekus? Esse is a product produced by KT&G (Korea Tomorrow &Global), the 8th largest cigarette company in the world according to Statista in 2018. Esse was first launched in 1996 in South Korea. However, in 2002 Esse transferred from the government sector to the private sector. Since the move, Esse began to... [Read more]