Japan Tobacco (JT) will accelerate its efforts to expand its share in the HTS (Heated tobacco sticks = heat-not-burn tobacco) market. At the new product launch event on May 27, 2025, JT announced a new product "Ploom AURA" from its heat-not-burn device "Ploom" and a new brand of tobacco sticks "EVO". Through the development of these new products and brands, JT aims to capture a global market share in the mid-teens range in the HTS market, which is JT's medium-term outlook until 2028, and to become the second largest brand under the Plume brand alone in Japan. "Further accelerate our growth momentum while providing a better user experience" During the launch of the new product, Takehiko Tsuts... [Read more]