JTI enters the Spanish heated tobacco market with the launch of Ploom Total sales of heated tobacco doubled in 2023 compared to 2021. For the expansion of the brand, the company will invest approximately 1,820 million euros globally between 2023 and 2025. Comprehensive Plan Against Smoking, but we believe that plain packaging is a measure that can have negative consequences." Japan Tobacco International (JTI), a global leader in the tobacco industry, takes a key step forward with the launch in Spain of Ploom X Advanced, its heated tobacco device. This launch represents an important advance in the supply of tobacco products in the Spanish market, offering adult smokers a new alternative. Born... [Read more]