This June 14, 2018 photo shows cartons of Marlboro cigarettes, a Philip Morris brand, on the shelves at JR outlet in Burlington, N.C. (AP Photo/Gerry Broome, File) 2017 was a transitional year for Philip Morris International (NYSE:PM). The company stated its intentions of committing to a ‘smoke-free’ future, even placing ads in leading UK newspapers, claiming its ambition to “stop selling cigarettes” in the region. Therefore, the development of reduced risk products, such as iQOS, can be expected to be a boon for the company, as it can help reverse the declining volumes it has been faced with recently. And it is this product that the company intends to market as one that can ultimately repla... [Read more]