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The Disturbing Focus Of Juul's Early Marketing Campaigns

A print Juul advertisement that ran in Vice Magazine in 2015 as part of the e-cigarette company's launch campaign, "Vaporized."Juul 'Vaporized' ad in 2015 via Stanford Research Into the Impact of Tobacco Advertising Juul Labs, the maker of the most popular U.S. e-cigarette, is growing meteorically -- on track to generate an estimated $1 billion in sales this year, up more than 300% from a year ago. However, its products haven’t only gained traction among smokers trying to wean off cigarettes. They are also a hit with teenagers. What medical experts are calling a Juul-driven “youth nicotine epidemic,” is gaining heightened attention from regulators like the Food and Drug Administration, which... [Read more]

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