Imperial has launched Riverstone roll-your-own tobacco to the UK, available from 3 October. Imperial said Riverstone offers a high quality, easy-to-roll blend of tobacco at an affordable price (30g packs at £10 and 50g packs at £16.50), which is designed to appeal to new smokers as well as dualists. Brand manager Jamie Burns-Smith said: “With adult smokers continuing to both switch from factory made cigarettes to roll-your-own products, plus down trade to products that are perceived to offer increased value for money, Riverstone’s new easy-roll tobacco blend offers adult smokers a smooth taste at a great value price point, and we anticipate it will take the UK economy roll-your-own sector by... [Read more]