British American Tobacco has kicked off BAT Verify, a new scheme to ensure children cannot buy vaping products. Verify is “aimed at ensuring that all retailers of e-cigarettes are aware of their role in the prevention of access to vaping by under-18s”. It includes a training programme for retailers – vaping specialists in particular – to ensure they are aware of ‘Challenge 25’ and how it should be implemented. BAT has also set up a whistleblowing hotline for shoppers who believe a retailer is selling vaping products to children. Verify came in response to vaping’s “rapid growth in the UK” as well as “concerns in some other countries that under-18s are accessing vaping products” said BAT, whi... [Read more]