UAE. Philip Morris International (PMI) Global Travel Retail has unveiled its new IQOS campaign ‘Forever Curious’ at Dubai International Airport (DXB). It is the first in a series of international animations designed to engage adult nicotine users and accelerate the company’s vision of a smoke-free future. Positioned as a 360-degree consumer experience, Forever Curious draws on themes of travel, exploration and emotional connection. The activation invites legal-age smokers to discover IQOS through immersive, experiential touchpoints aligning PMI’s commitment of providing them with alternatives to traditional cigarettes. The campaign’s global debut at DXB reflects PMI Global Travel Retail’s in... [Read more]